A former local of the Western Plains returned to the area he grew up in last week to work on a tourism campaign designed to promote several western regions.

Brendan Swansborough, who was raised in Coonamble and now works for a marketing company in Newcastle, was the winning tender on a promotional project which spans the Coonamble, Gilgandra and Warrumbungle shires.

Mr Swansborough said as soon as he saw the project come across his desk, he got pretty excited and knew he wanted to be involved.

"I would say the fact I grew up in Coonamble and I know the region so well was a huge factor in why we went for it," Mr Swansborough said.

"I (also) saw it as a huge opportunity for us and the three regions - it was about bringing them all together, using the adversity of their different individual experiences and weave them together into a bigger narrative.

"Fortunately all three councils and regions loved the idea - we hope it will tap into a real truth about the regions that will really resonate with people."

According to Mr Swansborough their pitch, involved an idea of a brand platform which will use a combination of photography and video footage captured by his team over six days last week in all three areas.

"We have a really talented DOP (Izrayl Brinsdon) capturing the video and Alexander Cooke, a fantastic landscape and portrait photographer who is great for the type of tone of the region we're looking to capture," he said.

Alexander Cooke, Izrayl Brinsdon and former Coonamble local Brendan Swansborough visited several parts of the Western Plains last week.

Considering his background, Mr Swansborough considers it quite a personal project in addition to a professional one.

He said he was thrilled to be able to work with the three councils to help the regional area he came from and drive some public awareness to all the unique experiences out here.

"What's really unique is that all three councils and regions have come together to collaborate on this - it's a huge testament to them," he said.

"By raising awareness this is a region that has so much to offer and showing people if come out this way they should spend more time across three regions, everybody wins."

Mr Swansborough, Mr Cooke and Mr Brinsdon began their journey last week in Dunedoo and Tooraweena before spending their entire second day in the Warrumbungle National Park.

"(The Warrumbungles) is obviously a huge attraction for the regions and I reckon one of most underrated national parks there is," he said.

"Particularly climbing up the Grand High Tops walk and seeing the outlook there is just a lifechanging experience - I think it's something everyone should see."

The team were then in the Warrumbungle and Coonamble shires on Wednesday and Thursday shooting areas in and around the various townships and key locations.

The final two days were then spent in Gilgandra and Mendooran before the group made their way back to Newcastle.

Mr Swansborough said locals had been very accommodating everywhere they went but unfortunately their shoot didn't occur without obstacles.

"Weather has been our main issue over the shoot - the light hasn't been great and apart from our day in Tooraweenah and part of our time in the Warrumbungles, we've captured very little blue skies," he said.

"That was pretty disappointing, but I think we've done the best with what we've had."

The first thing the team will do with the footage is create a 90 second 'hero film' which will set the foundation for a long-term branding platform for the three regions.

"I would hope for early next year to show some content - we've probably captured more than five hours of footage so it's quite a task," he said.

"Also there's a second phase we've included in part of our proposal which includes how to take some of the great new assets we've created and use them with individual campaign asset to drive awareness to the three regions.

"I hope there's an opportunity for us to continue working with the three regions but this whole process has been a joy to be a part of."